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Time:
2023-05-12
Despite gaining widespread recognition and numerous accolades in the industry, Liao Xuan and Lu Yuefang have always been very aware and insist that their products are only mid to upper end, with design as the source and consumption oriented, making them affordable and good products for consumers, rather than "mid to high-end".
According to Liao Xuan, Prawett's modern lamps can be called unique and have a unique lamp flavor. Liao Xuan attaches great importance to the taste of lamps because he believes that this is no longer the era of selling products, but the era of selling flavors.
In order to create flavor, Liao Xuan has his own unique requirements for all products of the company.
Firstly, it must be original and possess the characteristics of applicability, simplicity, fashion, individuality, and elegance, which are also the basic requirements of Prawett for its own products.
Secondly, it is necessary to meet consumer needs on a high-quality basis. This demand focuses on the present and more on thinking about the future, which is a avant-garde demand that is appropriately advanced but not too far ahead.
Thirdly, it must align with the brand's positioning and reflect the brand's connotation through appearance, quality, and cost.
At the same time, Prawett's products have always attached great importance to shaping every new visual experience, and every time they are appreciated from different perspectives, they can give people a new visual experience.
Due to the product's adherence to originality, differentiation without differentiation, positioning the product with the concept of Dao, managing the enterprise, and guiding the trend with original and flavorful lights, Previte's products have always been highly praised in the industry.
Liao Xuan told reporters that modern lighting brands are emerging frequently and have entered an era of hundred schools of thought. The industry is thriving, and as long as everyone continues to work hard, they will definitely reap a beautiful tomorrow.